Why working with us?

Quality Wi-Fi is like a chain: it consists of many parts and settings and is only as strong as its weakest part. One mismanaged part leaves your whole investment in tatters and your guests unhappy.

Think twice before you decide who to appoint.

When it comes to Wi-Fi service providers, what options do you have? There are three types of company that will knock on your door and claim they can make your Wi-Fi service great. So, let’s see the business models that drive their motives and their overall relevance to your guest Wi-Fi service:

1. Internet Service Provider (ISP)

ISPs are in the business of selling bandwidth. It is the main interest of the company and its shareholders. Everything else is much less important. They have to move fast and be aggressive in sales because market consolidation is often just around the corner, and only the biggest will survive. Yes, you need ISPs to deliver bandwidth, and ideally two ISPs for service redundancy, but letting them design and manage your Wi-Fi is an entirely different story.

Pluses:
• Usually a locally known brand—since they sell bandwidth to anybody and everybody, the chances are you’ve heard of them.
• One-stop-shop.

Minuses:
• ISPs love to sell you more bandwidth than really needed—not a sound tactic in the new normal.
• Every change of an ISP will force you to change the hotel’s captive portal and the whole Wi-Fi management system.
• ISPs lack the specific knowledge of a hotel Wi-Fi design. They copy-paste across market verticals.
• ISPs offer a cheap hardware and a very basic Wi-Fi platform only to protect their core business—bandwidth sales.
• The equipment they provide is mostly consumer-grade low-cost, unfit for hotel networks.
• Their customer support, handling mainly requests from households, will treat your VIP guest the exact same way.

2. System Integrator (SI)

System Integrators are in the business of selling hardware, and often label themselves as IT Consultants. Their goal is to sell you the equipment and send you their invoice. This is where it usually ends, but a few may also offer some kind of a third-party captive page.

Pluses:
• Usually a locally known brand—since they sell hardware to various types of companies, the chances are that you’ve heard of them.
• May offer instalments for their equipment.

Minuses:
• The hardware is often over-specified, both in quantity and quality, and unnecessarily expensive for your purpose.
• They will push you to purchase even before any Wi-Fi design has been made and the right hardware types and quantities identified.
• Lack of specific knowledge of hotel Wi-Fi design. Similar to ISPs, they apply the same rule of thumb to open space office buildings, malls, and… your hotel.
• Their support is virtually non-existent, so your IT manager will end-up resolving all Wi-Fi related issues down the road.

3. Managed Service Provider (MSP)

Hospitality MSPs, like nettify, are in the business of Wi-Fi management and customer support service. They are selling customer satisfaction. If the guests are not happy, there is no other compelling reason (like the bandwidth or hardware instalments), to keep MSPs on board. Thus, they strive to keep the Wi-Fi service smooth and hotel guests happy. Consider hospitality-oriented MSPs over general MSPs that service various verticals.

Pluses:
• 100% Hospitality oriented.
• Know all the specifics of hotel Wi-Fi design.
• Able to unify guest Wi-Fi experience across the entire hotel chain.
• MSP will help you to identify the hotel’s bandwidth needs and monitor real-life usage.
• MSP will help you chose the right hardware.
• MSP Wi-Fi platforms are far more advanced and specialised then the ones from ISPs.
• 24/7 support is part of their DNA.

Minuses:
• Do not provide bandwidth.

!! Warning: some ISPs are aware of their constraints and have started to market themselves as MSPs. How do you recognise them? It’s simple. If the “MSP” also happens to sell bandwidth, they are plain and simple an ISP. The rest is just marketing. !!

The Key Takeaway:  People and companies are driven by their motivations, and you want theirs to be in line with yours, as much as possible. Decide yourself which of the above match yours.
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